SUMMARY While working at Lyft our team created a process for designing and conducting experiments to optimize and improve the results of the growth marketing teams targeted areas. One of the areas that our team focused on was improving the driver experience and targeting driver emails. THE GROWTH MARKETING TEAM Creative Director Art Director Senior
While working at Facebook I created systems with in Facebook’s brand strategy. I developed and progressed the illustration brand identity. These examples are part of a larger system and toolkit that I developed to support designers with hundreds of pre-made elements that can be used in quick turn around projects.
Quick turn arounds on the Creative Projects Team between Facebook Policy and other major initiatives during COVID 19 brought me onto many diverse projects. This Whats App projects I was put on day of because the main designer on the project fell ill and couldn’t complete the type treatments for the Portuguese translation for the
The fun part about working on Facebook’s Creative Projects team is the variety of requests. Different teams from all over Facebook come to the Creative Projects team with creative requests and our job is to make creative solutions. This request was for posters to be shown internally for Facebook’s news channel Whats Happening @.
Illustration exists to tell stories and convey ideas in a meaningful and thoughtful way. These works play an essential role in branding systems. Illustrated assets take on complex ideas and make storytelling more robust and more accessible. Versatile and personalized in a way like no other medium, illustrations can change tone, grow, and scale depending