SUMMARY While working at Lyft our team created a process for designing and conducting experiments to optimize and improve the results of the growth marketing teams targeted areas. One of the areas that our team focused on was improving the driver experience and targeting driver emails. THE GROWTH MARKETING TEAM Creative Director Art Director Senior
While working at Facebook I created systems with in Facebook’s brand strategy. I developed and progressed the illustration brand identity. These examples are part of a larger system and toolkit that I developed to support designers with hundreds of pre-made elements that can be used in quick turn around projects.
As a Visual Designer at Yahoo Sports I worked on social acquisition and I focused on creating a data driven design systems to create the best click rates for our ads.
At Credit Karma the collaboration between Art Directors, Copywriters, and Designers added to driving user interaction and click rates. Below are a few of my favorite campaigns.