Atlassian Work- Life Illustration


SUMMARY

While working as a senior visual designer at Atlassian I had the wonderful opportunity to be asked to do a few illustrations for their Work-Life blog. If you are not familiar then you are in for a creative treat. Great Illustrators like Vania Wat and Sari Jack contribute to the creative regularly and they are amazing illustrators so to be in good company was a privilege. Under the Art Direction of Sara Vanslyke was also a pleasure if you don’t know who Sara is look her up she was the art director that help create Atlassian’s illustration foundations systems. Sara walked me through the process. Beginning the process Sara said that this is different than the in-product illustrations or brand illustration that you have done. She asked that while working on Work-Life that I don’t adhere to the normal illustration brand strategy and just have the Atlassian brand colors be the boundaries and try to create an illustration that speaks to the article in an editorial style. She advised me that the process is Monday kickoff. Tuesday check in on small pencil sketches on my idea and pick design direction by the end of day. Wednesday start creating illustration in Illustrator. Thursday is for final feedback and edits on illustration. Friday hand design off and any other accompanying assets to the Work-Life team to be uploaded with the article. I had never worked in an editorial format and it was exhilarating to see it all come together in one week. Here is the end result as well as the process that went into it.

The title of the article is “Master these 7 essential skills to level-up your teamwork game” I choose a creative teamwork theme and to bring home the editorial style I choose for it to have an impressionist painting feeling that I built with custom illustrator brushes.

The article is one of the best performing articles and still lives at the top of the Work-Life blog today. I have always wondered since what an illustration brand strategy would look like in this style. I’ve always thought of illustration to be hard for companies to own as it not a proprietary element meaning not something you can trademark. One of the ways that it could be proprietary is if you make it so hard to replicate it that no other companies could mimic it. More on this in the future.

Here is a link to the article here if you want to learn more.