Hi, I’m Nicholas Olmsted. I work as a Senior Visual Designer. I build design systems that include guidelines, foundations, toolkits, component libraries, and testing. I have built these systems for some of the biggest names in tech. I created illustration toolkits for Facebook’s Brand and Facebook Business. I helped scale design systems at Atlassian, Amplitude, and Lyft. I believe in data-driven design. Setting up a design system and testing it across the product and marketing material and making adjustments based on the data collected. This is key to maintaining the health of the design system. Design is subjective, having a data-driven design approach takes hunches out of the equation making it easier to adjust the design to what is testing best for each user journey. The design system helps companies scale while maintaining consistency within the overall brand strategy.

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